Just Flow

Just Flow

We help your app or service to reach its full potential.

Just Flow

We help your app or service to reach its full potential.

Measurable Behavioral Change

With these five categories we measure the changes in customer behavior.

Frequency

If it is important that your users do something as often as possible regardless of time or place then this is the metric for you! For example: Visiting checking up on safety protocols.

Duration

Attentions spans and engagement times have shortened a great deal in recent years. But sometimes you need your users to pay attention just....a....little....longer.

Shareability

When running a social media campaign your primary behvioural goal is to get your users to reshare your content.

Frequency

If it is important that your users do something as often as possible regardless of time or place then this is the metric for you! For example: Visiting checking up on safety protocols.

Duration

Attentions spans and engagement times have shortened a great deal in recent years. But sometimes you need your users to pay attention just....a....little....longer.

Shareability

When running a social media campaign your primary behvioural goal is to get your users to reshare your content.

Customer satisfaction

Reviews have become extremely powerful for users when deciding to buy a new product or adopt a new process. Aside from that, nobody will want to continue to perform a behaviour over a longer period if they do not get satisfaction out of it.

Routine conversion

Getting users to consciously choose to perform a desired action is one thing, getting them to do something unconsciously at set times and situations needs a different design approach.

Routine conversion

Getting users to consciously choose to perform a desired action is one thing, getting them to do something unconsciously at set times and situations needs a different design approach.

Customer satisfaction

Reviews have become extremely powerful for users when deciding to buy a new product or adopt a new process. Aside from that, nobody will want to continue to perform a behaviour over a longer period if they do not get satisfaction out of it.

How do we accomplish this?

In order to achieve the best possible outcome, we have developed three paths that can be taken to improve enjoyment, participation, and outcome.

Design for experience and motivation

Most design focus on making a certain action possible and stop there, we call this functional design. When applying gamification design we instead focus on increasing the user’s motivation to perform a certain action and make them enjoy the experience of performing the action so much that they look fowrard to doing it again.

Instrinsic and Extrinsic motivation

When designing for behaviour there are two distinct types of behaviour to design for, the first time and the subsquent times. For the first time behiaviour it is ok to rely on extrinisc motivation drivers, but for subsequent times and routine behaviours the motivaional drive needs to be intrinsic.

Motivation and gameful experience

Through motivational design we try to influence the perceptions, expectations and goals of usersin order to increase their (extrnsic) motivation. Intrinsic motivation is more difficult to directly design for, intrinsic motivation comes from (the anticipation of) an enjoyable experience. Within gamification design we apply game design elements and methods to facilitate these gameful (enjoyable) experiences.

Curated blogs

Our blog posts are the best way to keep up to date with our work and get a glimpse of our tools, the gamification techniques we employ and the tools we are developing.

Article cover
Designing Just Flow
Read More

Explore our case studies‚Äč

Want to know more?
Look no further! Here are companies we have worked with.
Click on any to open a page with more information.

Interested?

Feel free to contact us at anytime.