Just Flow
We help your app or service to reach its full potential.
Just Flow
We help your app or service to reach its full potential.
Measurable Behavioral Change
With these five categories we measure the changes in customer behavior.
How do we accomplish this?
In order to achieve the best possible outcome, we have developed three paths that can be taken to improve enjoyment, participation, and outcome.
Design for experience and motivation
Most design focus on making a certain action possible and stop there, we call this functional design. When applying gamification design we instead focus on increasing the user’s motivation to perform a certain action and make them enjoy the experience of performing the action so much that they look fowrard to doing it again.
Instrinsic and Extrinsic motivation
When designing for behaviour there are two distinct types of behaviour to design for, the first time and the subsquent times. For the first time behiaviour it is ok to rely on extrinisc motivation drivers, but for subsequent times and routine behaviours the motivaional drive needs to be intrinsic.
Motivation and gameful experience
Through motivational design we try to influence the perceptions, expectations and goals of usersin order to increase their (extrnsic) motivation. Intrinsic motivation is more difficult to directly design for, intrinsic motivation comes from (the anticipation of) an enjoyable experience. Within gamification design we apply game design elements and methods to facilitate these gameful (enjoyable) experiences.
Curated blogs
Our blog posts are the best way to keep up to date with our work and get a glimpse of our tools, the gamification techniques we employ and the tools we are developing.
Explore our case studies
Want to know more?
Look no further! Here are companies we have worked with.
Click on any to open a page with more information.
